The story of matcha — picking, drying, milling, scooping, whisking
§ 01 — OriginMatcha Atelier Zurich

The Path of Flowers · From Yame, Japan

A quiet ritual of clarity, balance, and refined taste.

§ 02 — What matcha isPure matcha powder

It begins as a leaf.

Pure matcha powder begins as carefully shaded Japanese green tea. Before harvest, the leaves rest under cover, developing deeper umami, softness, and a naturally vivid green colour.

Way HWa is sourced from Yame, Japan and chosen for a daily ritual: smooth enough for traditional matcha, soft enough for iced lattes.

0
Days under shade
§ 03 — ProductPure matcha powder · Yame, Japan · First spring harvest

More than a drink. A daily ritual.

Shipping & payment

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Prices & taxes

Prices are shown in CHF and exclude delivery. No separate VAT line is currently shown at checkout.

Payment

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Welcome voucher

Copy WAYHWA10 and paste it in Stripe checkout for 10% off your first Way HWa tin.

Taste

Soft umami, a complex layered body, delicate floral notes, a gentle seaweed aroma, and a natural sweet finish.

Quality assured

Independently laboratory tested for food safety, pesticide residues, heavy metals, and microbiological quality.

Confirmation

After payment, a Way HWa confirmation email is sent to the address entered at checkout.

§ 04 — Why Way HWaQuality assured · Daily ritual

Why customers choose Way HWa.

More than a drink. A daily ritual built around pure matcha powder from Yame, Japan: smooth, floral, rich in umami, and independently tested for quality.

First spring harvestSourced from Yame, JapanPure matcha powderLaboratory testedNaturally rich in antioxidantsSmooth umami & delicate floral notesPerfect for daily rituals
Way HWa pure matcha powder in the tin
§ 03A — Customer notesReal words after real cups

Reviews opening across Switzerland

A quiet place for real voices.

First notes are coming in from Swiss customers. We keep them short, honest, and tied to the feeling of the cup, so the page grows with real proof instead of noise.

Review promise2 notes in.

Every published review is approved before it appears here. New Swiss city notes will be added as more cups leave the atelier.

01 · Customer noteZürich
★★★★★
Beautiful smooth matcha. Naturally sweet with no bitterness.
02 · Customer noteBasel
★★★★★
My new daily ritual. Excellent quality.
Open noteBern

Where it fits into your day.

Morning focus, afternoon reset, weekend ritual, gift moment. We are collecting short notes from real cups.

Open noteLausanne

What made you feel sure.

Taste, packaging, origin, checkout, delivery, or the welcome voucher. The next customer benefits from the detail.

§ 04 — JournalNotes from leaf to cup
A Sweet Moment: When Matcha Meets Flowers
Finished strawberry matcha latte with enjoy note

A Sweet Moment, Just for You

At Way Hwa Matcha, we believe that matcha is more than just a drink. It is a quiet pause, a gentle ritual, a moment of softness in your day.

This recipe is inspired by that feeling: earthy matcha, the light sweetness of strawberries, and a soft floral mood that feels like spring in a glass.

Way Hwa Matcha Strawberry Latte
Strawberry matcha ingredients with matcha, milk, jam, and strawberries
Whisking matcha with hot water
Pouring milk and ice over strawberry jam
Pouring matcha over the strawberry latte

Ingredients

  • 1 tsp Way Hwa Matcha
  • 60 ml warm water, 70-80°C
  • 120 ml milk of your choice
  • 2-3 tbsp strawberry jam or puree
  • Ice

Method

  1. Spoon strawberry jam into the base of your glass.
  2. Add ice and pour in milk gently.
  3. Whisk matcha with warm water until smooth.
  4. Slowly pour matcha over the milk to create layers.
  5. Stir lightly and enjoy your moment.

Let the colors soften your mood, let the flavors ground you, and take a moment just for you.

§ 05 — ProcessLeaf to tin

The careful part is not ceremony. It is timing.

Harvest

First flush. Hand-picked.

April into May. One picking per year, when the leaves are youngest and the buds tightest.

28 days under shade
Steam

Steamed within hours.

Briefly steamed, air-cooled, then deveined and destemmed. What remains is tencha.

~ 4 hours leaf to processed
Mill

Granite stones, slowly.

About thirty grams an hour. The particles measure five to ten microns.

30 g / hour
Tin

Sealed within days.

Matcha oxidises quickly. The 30g tin keeps the ritual fresh and measured.

30 g tin
§ 06 — CharacterA softer kind of depth

A softer kind of depth.

Fine, velvety powder
Deep green tone
Naturally rich in umami
Clean finish, without sharp bitterness
§ 07 — OriginYame · Japan

Not all matcha is meant to be loud.
Some are meant to be understood slowly.

UJINISHIOYAMESHIZUOKA

Way HWa is sourced from Yame — a region in Japan known for producing some of the most refined and balanced matcha.

Soft in texture. Deep in color. Gentle in character. Crafted for those who appreciate subtlety over intensity.

Every batch is carefully screened to meet European food safety regulations.
§ 08 — PreparationHow to drink it

Two grams. Seventy
millilitres. Seventy degrees.

Temperature
0°C

Just off the boil — never on it. Boiling water makes matcha bitter.

Dose
0g

Two grams of matcha — about a heaped chashaku scoop — to seventy millilitres of water.

Whisk time
0s

Whisk in a W-pattern until the crema lifts. Drink within minutes.